Privacy policy

Welcome to Aishu’s Budget Sarees (“we”, “us”, “our”, or the “Site”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website [https://www.aishus.online] or interact with our services, including when you browse products, place an order, subscribe to our updates, or contact us through our digital channels.

By accessing or using our website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue using our website.

---

1. About Aishu’s Budget Sarees

Aishu’s Budget Sarees is an Indian-based online boutique specializing in affordable sarees, silk collections, and ethnic wear. Our mission is to offer premium quality products at fair prices with safe online shopping, reliable delivery, and personalized support.

We operate from:
📍 Aishu’s, Munusamy Salai, KK Nagar West, Chennai – 600078, Tamil Nadu, India
📧 Email: aishupraveen2730@gmail.com
🌐 Website: www.aishus.online

---

2. Information We Collect

We collect personal and non-personal information when you interact with our website, make a purchase, or contact us. The types of information we may collect include:

a. Information You Provide Directly

• Name, billing and shipping address

• Email address and phone number

• Payment details (collected securely via payment gateways)

• Account login details (if you register an account)

• Product preferences, cart details, and wishlist

• Communication or support requests (including WhatsApp or chat)

b. Information Automatically Collected

When you browse our site, certain data is automatically collected using cookies, pixels, and analytics tools such as:

• IP address, browser type, and device information

• Pages viewed, time spent on site, and referring URLs

• Clicks, cart behavior, and checkout interactions

• Approximate location (city, country)

This data helps us improve user experience, prevent fraud, and enhance site performance.

c. Information from Third Parties

We may receive limited information from:

• Payment processors (e.g., Razorpay, Shopify Payments, PayPal)

• Shipping partners (e.g., DTDC, BlueDart, India Post)

• Social media logins (Facebook, Instagram, Google)

• Advertising platforms (Google Ads, Meta Ads)

---

3. How We Use Your Information

We use your personal data for the following purposes:

a. To Process and Deliver Orders

• Confirm, fulfill, and track your purchases

• Provide order updates and shipment tracking

• Manage returns, refunds, and customer inquiries

b. To Communicate With You

• Respond to your questions via email, WhatsApp, or chat

• Send important notifications about your orders or account

• Provide support and resolve service issues

c. To Improve and Personalize Services

• Analyze shopping trends and preferences

• Suggest similar or relevant products

• Optimize website design and performance

d. For Marketing and Promotions

• Send offers, newsletters, and festive campaign updates (only with consent)

• Display personalized ads across platforms (Google, Facebook, Instagram)

• Conduct giveaway or referral programs

You can unsubscribe or opt-out anytime via email or SMS link.

e. Legal and Security

• Detect and prevent fraudulent activities

• Maintain transaction records for tax or legal compliance

• Comply with Indian consumer and e-commerce laws (IT Act, DPDPA 2023)

---

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

• Keep your cart active and remember your preferences

• Analyze traffic and improve navigation

• Provide relevant marketing campaigns

You can control cookies through your browser settings. Blocking cookies may affect certain site features.

---

5. Information Sharing and Disclosure

We do not sell or rent your personal data. However, we may share it with trusted partners for business purposes:

Each third-party partner processes your data in accordance with their own privacy policies (e.g., Shopify Privacy).

---

6. Data Retention

We retain your personal data only for as long as necessary:

• Order & billing records: up to 7 years (for legal compliance)

• Marketing contact data: until you unsubscribe

• Account data: until you request deletion

---

7. Data Security

We use SSL encryption, firewall protection, and secure payment gateways to protect your data.
However, no system is 100% secure — if you suspect any unauthorized access, please contact us immediately.

---

8. Your Rights

Depending on your location and applicable law (GDPR, Indian DPDPA 2023), you have the right to:

• Access the data we hold about you

• Request correction or deletion

• Withdraw consent for marketing

• Request a copy of your stored data

• Lodge a complaint with a data protection authority

You can make these requests by emailing aishupraveen2730@gmail.com. We will verify your identity before processing your request.

---

9. Marketing Communications

We may send marketing or festival offers via:

• Email newsletters

• WhatsApp updates

• SMS promotions

You can opt out anytime by clicking “unsubscribe” in the email footer or messaging “STOP” on WhatsApp/SMS.

---

10. Links to Third-Party Sites

Our website may contain links to third-party platforms (e.g., Instagram, Facebook, YouTube).
We are not responsible for their privacy practices. Please review their policies before interacting.

---

11. Children’s Privacy

We do not knowingly collect data from individuals under the age of 18 years. If you believe a child has submitted personal information, contact us immediately for deletion.

---

12. Cross-Border Data Transfers

Your data may be processed on servers outside India (e.g., Shopify’s servers in the US or Canada).
We ensure such transfers are protected by contractual safeguards and data protection mechanisms.

---

13. Updates to This Policy

We may revise this Privacy Policy periodically to reflect:

• Changes in legal requirements

• Updates to our technology or partners

• Business process improvements

The “Last Updated” date will always show the most recent version.
Significant changes will be communicated via email or website notice.

---

14. Contact Us

For any questions, data access requests, or complaints:
📧 Email: aishupraveen2730@gmail.com
🏢 Address: Aishu’s, Munusamy Salai, KK Nagar West, Chennai – 600078, Tamil Nadu, India
🌐 Website: https://www.aishus.online

---

Summary

At Aishu’s Budget Sarees, your privacy and trust matter to us. We use your data responsibly to enhance your shopping experience, ensure safe transactions, and comply with all applicable data protection laws in India and abroad.